报告题目：Remanufacturing and Pricing Strategies under Modular Architecture

报告所属学科：管理科学与工程

报告人：沈厚才（南京大学）

报告时间：2023年6月8日 14:30-18:30

报告地点：德赢官网下载A0405教室

报告摘要：

Modular design is an approach that accelerates product development and facilitates product remanufacturing. We examine two remanufacturing strategies under modular architecture: the partial remanufacturing, and the full remanufactured. We show that the manufacturer's choice of remanufacturing strategy depends on the production costs of the partial remanufactured product and the full remanufactured product, as well as the proportion of green consumers. The manufacturer only produces the new product when the production costs of both the mixed and the remanufactured products are high when there is no green consumer. Otherwise, the manufacturer will produce the partial or the full remanufactured product. When there are green consumers, the manufacturer always produces the remanufactured product, and the specific remanufacturing and pricing strategies depend on their production costs. Furthermore, as the proportion of green consumers increases, the manufacturer is more likely to implement the selective pricing strategy. Importantly, regardless of the presence of green consumers, the manufacturer prefers the partial remanufacturing strategy when the production cost of the partial remanufactured product is low. Regarding consumer surplus and social welfare, in the absence of green consumers, the manufacturer's profit is aligned with consumer surplus and social welfare. However, this alignment may not hold when green consumers are present.

报告人简介：

沈厚才，博士，南京大学工程管理学院管理科学与工程教授，博士生导师，兼南京大学数学系运筹学与控制论专业教授，博士生导师。他于1986年在南京大学获得数学专业学士学位，1989年、1995年在东南大学分别获得自动控制理论及应用专业硕士学位与博士学位。主要研究方向：应用优化、统计模型与博弈论等方法对各类复杂系统进行描述、分析与控制，现在重点关注大数据时代复杂系统的数据驱动优化决策理论、方法与应用。目前担任澳门科技大学商学院访问教授、江苏省运筹学会副理事长、江苏省管理科学与工程联盟副理事长。