报告题目：Managing The Personalized Order-Holding Problem in Online Retailing

报告所属学科：管理科学与工程

报告人：林云峰（新加坡管理大学(SMU)）

报告时间：2022年12月20日 9:30-12:00

报告地点：腾讯会议：721-746-103

报告摘要：

A significant percentage of online consumers place consecutive orders within a short duration. To reduce the total order arrangement cost, an online retailer may consolidate consecutive orders from the same consumer. We investigate how long the retailer should hold the consumer’s orders before sending them to a third-party logistics provider (3PL) for processing. In this order-holding problem, we optimize the holding time to balance the total order arrangement cost and the potential delay in delivery. We show that the optimal order-holding decisions follow a threshold-type policy that is straightforward to implement: Hold any pending orders if the holding time is within a threshold, or send them to the 3PL otherwise. We find that the threshold is higher for “plus” consumers, female consumers, and consumers in the age group of 16-25. The threshold for tier-1 cities is lower than that for tier-2 to tier-4 cities but higher than that for tier-5 cities.

报告人简介：

林云峰，新加坡管理大学(SMU)李光前商学院运营管理学副教授，新加坡管理大学管理硕士(MiM)项目的学术主任，于美国佐治亚理工学院获工业与系统工程博士和硕士学位。现任长江学者讲座教授，MPA研究员、李光前研究员和NOL研究员；兼任《Production and Operations Management》和《Naval Research Logistics》期刊的副编辑。研究方向包括电子商务和市场分析、在线平台、仓储论、可持续城市物流、灵活劳动力和资源管理；曾在《Operations Research》、《Management Science》、《Manufacturing and Service Operations Management》和《Production and Operations Management》上发表多篇高质量论文。林教授在新加坡管理大学讲授运营管理的本科和研究生课程，曾荣获大学优秀教学创新教师奖；也曾为阿里巴巴、马士基、麦克马斯特-卡尔公司、圣淘沙名胜世界、施耐德电气、淡马锡控股和Zalora等公司提供咨询服务。